The seller’s product dominates the page.Īdditional options above include “Preschool”, “Action Figures”, and “Games”. Mobile Amazon Product Detail Pagesįirst, notice the lack of ads (aside from Amazon Fresh) that appear above the fold on the mobile site product page. Let’s move forward with the “International Leisure Giant Swan”. We can see it’s a Prime product, and the size, 75 inches, confirms that the size is giant.Īdditionally, we can see it’s a Best Seller, which reassures us this product is in demand. The turtle might be cheaper, but we’re set on the pool float Taylor Swift immortalized-the giant swan. The seller has made the most of this slim ad by including “Shipped Fast” to the end of the headline.ġ,883 results are up, and the filter option is obviously located on the right to make it easy for buyers to narrow down their search. Other than the Amazon Fresh promo, you’ll see the first Sponsored ad by a seller is a Giant Unicorn Pool Float. “On a mobile experience, all the Sponsored Product ads are baked into the results, so it’s tougher for the customer to identify which is the ad and which is not.” Marketplace Channel Analyst David Cooley of CPC Strategy points out one key difference between ads on Amazon mobile vs. So we’re going to search for-what else-the perfect “giant pool float” on the Amazon mobile site.įirst, let’s take a look at the ads. It’s finally summer, and we’re excited to spend some time by the pool. (We’ll examine Amazon app later in this post.) Amazon Mobile Product Search (Chrome Browser) Note: Keep in mind we’re analyzing the mobile site via the Chrome browser, and these numbers reflect purchases made in-app as well. Let’s dive into what makes mobile different than other platforms. In Q4 2015, a jaw-dropping 70% of Amazon customers purchased items on mobile devices. On Amazon, the preference for mobile is even more pronounced. General ecommerce data provided by Custora shows mobile purchases jumped from 25% in 2015 to 29% early this year. Today, we’re going to investigate the way a single search performs across three Amazon platforms: mobile, desktop, and the basic Amazon Shopping app. your desktop?Įven if you don’t, your customers do, and it could affect their purchasing decisions. Do you know how your products show up on the Amazon mobile site vs.
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